AMP pages are fast. But Ads on AMP pages are slow. On slower connections it's common that users will consume your content and leave before the ads even load. AMP for Ads or A4A solves this problem by integrating the ad into the page load process. This provides a better experience for users and more revenue to ad networks and publishers.
Firebolt loads ads five times faster and has shown to increase a revenue lift of 13%.
Increase the value you provide to your publishing partners.